BECHTELSVILLE, PA The economy is recovering slowly and that means money is tight for most small businesses these days.
NASCAR sanctioned Grandview Speedway offers a variety of marketing opportunities at very reasonable costs and they may be just what is needed for small business owners.
Sponsoring a night of stock car racing at the Bechtelsville, PA speedway is a great way to get the business name some exposure in front of the thousands of fans that turn out for the Saturday night action. The sponsorship includes exclusive naming rights of the event, a corporate suite to entertain key guests, tickets, group participates in victory lane ceremonies, business name used in ads, publicity releases, an ad in the track magazine for that night, opportunities for VIPs to be honorary starters and more. There is even a corporate pavilion that can be included and we put you in touch with a caterer.
Costs for a sponsorship night run from $1,200 to $1,500 (special events priced higher) and some events are televised. A night can even be split between two businesses making it even less expensive.
Billboard advertising can be arranged with a large 8’ by 16’ billboard available for as little as $1,200 a year. The business provides the board ready to hang. A special three year deal will give you a year for free. Smaller billboards, seen on the back of the grandstand seating areas, are priced at $500 per year with the business providing the finished board ready to hang.
And there is advertising in the Grandview Groove, the official track magazine, with ads running from $250 for a business card ad to $850 for a full page ad. Most of the books, a new one each week, are sellouts.
“We are always open to other ideas that a business may have,” said track marketing director Ernie Saxton. “There are public address announcements, samplings, lucky number giveaways, display areas, special awards, group rate tickets, special events, and so much more that can be used to get the business name in front of the huge number of fans that attend Saturday night racing events at Grandview. We will be kicking off our 49th year on March 27th with a free-to-the-public practice session that will feature all types of race cars.”
The season officially gets the green flag on Saturday, April 3, 7 p.m. when the NASCAR Whelen All American Series 358 Modifieds are featured along with the excitement of Late Model stock cars.
For information on marketing opportunities, a brochure can be mailed or e-mailed, please be in touch with Ernie Saxton at 215.752.7797 or by e-mail at Esaxton144@aol.com
Grandview Speedway, considered one of the success stories in short track racing across the nation, is located on Passmore Road (43 Passmore) just off Route 100 in Bechtesville, PA, 10 miles north of Pottstown. Telephone 610.754.7688 for information or check out their website at www.grandviewspeedway.com